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Today's Music: Sales vs. Listeners (i.e. Jay Z new album release)

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Today's Music: Sales vs. Listeners (i.e. Jay Z new album release)

According to a weekly newsletter I receive from a well known music executive by the name of Bob Lefsetz, I ask this question along with him.  What is an artist?  "Someone who makes alot of money or someone whose music tests limits, makes one think, changes culture?"